Organic traffic increased by 155% one year after new site launch.
Project Type
Website
Services Provided
Strategy, Copywriting, Design, Development
Platform
HubSpot CMS
About the project
Columbia Vehicle Group is a leading electric utility vehicle producer with an extensive product line of golf, industrial, and commercial vehicles distributed through an extensive international network of independent dealers.
Columbia approached us to build a website that modernized its public-facing brand online, making it easy for prospects to find and learn about its vehicles and find a nearby dealer. We developed a new website architecture to simplify the user experience and custom-designed every inch of the new site with all-new content.
We also custom-developed a unique dealer locator that serves as both a lead generator and a locator tool for the user. While the user sees the dealers in their area, lead data is automatically passed to the dealer for follow-up.
Since its deployment, the dealer locator has generated an average of 1,170 leads annually.
One year after launching the new website in late 2018, the company saw organic traffic increase by 155%. It has continued to go up ever since.
We believe in making things easy. Get in touch with us however you want to express interest, ask questions, or briefly tell us about your needs. We’ll follow up within one business day to schedule a conversation.
