Wausau RevOps Consulting

Enhance your operations with expert optimization and seamless HubSpot integration.

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As your business expands, systems can become overextended and cluttered—particularly within commercial operations. Before you know it, there are too many in use: people are exchanging spreadsheets and executing makeshift procedures that lack cohesion. The result? Disorganization, declining efficiency, and missed opportunities.

Sales/RevOps transforms your sales goals into tangible successes. By carefully analyzing your marketing, sales, and service processes, we identify areas of opportunity, create order, and ensure technology is utilized to its maximum potential.

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The key to transforming your commercial approach—streamlining your sales processes

To achieve this, we use our deep technical and operational expertise to put HubSpot to work, increasing efficiency, productivity, and revenue growth in a competitive market.

Why optimize RevOps with Madison Marketing Group Wausau?

Our approach goes beyond implementing tools; it focuses on reshaping your processes to align with rapidly evolving B2B buying behaviors and engagement habits. Collaborating closely with your business development team, we pinpoint unique challenges and craft a tailored optimization strategy that addresses them in a way that maximizes revenue possibilities.

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Optimize your tech stack

Have you recently assessed your sales, marketing, and service tools? Let's delve into your current technology and scrutinize each component in your stack to evaluate its impact on your business goals. The objective is clear: enhance your tech stack to increase efficiencies, cut costs, and boost revenue.

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Implement automation to supercharge sales

We pinpoint key areas in your workflows where automation can improve your operations. Whether it's streamlining tasks like sending emails or using AI to answer customer questions, we'll show you where your team can streamline processes, save time, and cut down on unnecessary tasks. Let's empower your team to focus on revenue-generating activities.

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Create seamless marketing-to-sales handoff

Break down siloes. We specialize in aligning your commercial team's tools and operations to ensure a smooth transfer of leads from marketing to sales at the right moment and channels, with all the context salespeople need.

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Centralize your data

We know your sales team requires a comprehensive, precise, and actionable overview of customer and prospect interactions to make informed decisions. That's why we construct a centralized data hub for you—one that delivers reliable, up-to-date, and easily accessible information. We harmonize and streamline your data sources to ensure strong data governance so you don't have to second-guess the numbers.

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Get more efficient in your sales program

Optimizing your RevOps involves more than just streamlining sales tools and cutting costs. Our meticulous process evaluation aims to uncover inefficiencies, remove bottlenecks, and enhance the overall sales operation. Today's successful sales teams prioritize working smarter, not harder.

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Ensure customer success

Maximizing revenue doesn't end with closed deals: companies have opportunities to delight clients long after their first purchase and restore relationships after a poor experience with your company. We provide your customer success team with the tools and processes they need to swiftly and effectively address customer inquiries—and keep them coming back to your company.

Wausau RevOps optimization services

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RevOps consultation and assessment HubSpot optimization Training and enablement Reporting and analysis
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RevOps consultation and assessment

  • Qualitative assessment — Our team delves deep into your existing processes and challenges, engaging in thorough discussions with a range of sales team members, from frontline representatives to members of the C-suite. We delve into your buyer's journey, sales cycle, tool usage, strategies, and team dynamics to grasp the intricacies of your sales operations and their impact on marketing and service.
  • Quantitative analysis — We delve into your data to reveal patterns, pinpoint obstacles, and identify potential growth areas. This involves evaluating key metrics such as conversion rates, sales rep productivity, pipeline health, customer satisfaction, and beyond. Our aim is to deliver precise recommendations supported by solid data.
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HubSpot optimization

  • Custom configuration — We customize HubSpot's features to seamlessly align with your marketing, sales, and service processes. This includes tailoring contact management, sales pipelines, and service ticketing processes to match your unique workflow. Our approach ensures HubSpot seamlessly integrates into your business operations.
  • Tool integration — Understanding that achieving business success often relies on a mix of tools, we integrate vital sales, marketing, and service tools with HubSpot. Whether it's integrating CRM systems, lead generation tools, or engagement platforms for leads and customers, we create a clear and effective ecosystem that boosts your revenue potential.
  • HubSpot portal cleanup — Over time, unused or outdated assets like Website and Landing Pages, Lists, Workflows/Sequences, and Templates accumulate. This clutter can make valuable assets hard to locate or worse—create confusion around which version of an asset to present to potential leads and customers. We help clean up your portal and put asset management processes in place to keep it that way.
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Training and enablement

  • Personalized training — To help your team find their footing in the new systems and processes, we provide customized training sessions. These sessions are tailored to meet your team's specific needs and cover a range of HubSpot's functionalities as well as those of other integrated tools, plus best practices for successful commercial operations.
  • Ongoing support — We're here to support your team's success, even after the initial training. We offer ongoing assistance and follow-up sessions to help you grow and adapt to evolving features and shifts in the commercial environment.
  • Asset creation — For many B2B companies, harnessing internal resources like buyer personas and lifecycle stages, along with sales and service assets such as sequences and knowledge bases, is crucial for driving lead generation, increasing closed-won rates, and fostering customer loyalty. We're happy to help you manage current resources and create new, high-quality lead generation assets, like we've done for past clients.
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Reporting and analysis

  • Custom reports and dashboards — We create personalized reports and dashboards in HubSpot to monitor vital KPIs. These tools are crafted to offer actionable insights and assist you in making informed strategic choices, spanning from the first touch to customer success.
  • Report interpretation support — Mastering data analysis is key to making informed decisions. Our training sessions are designed to help you decipher reports and dashboards, highlighting essential metrics, identifying data patterns, and harnessing this information for strategic decision-making.

Close-knit sales optimization for every need

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Convert qualified leads into opportunities

Using advanced tools and strategies, we refine your lead qualification processes so your sales team spends time on leads with a high potential for conversion. This helps you direct resources more effectively, leading to a higher ROI.

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Enjoy a more efficient sales process

We help optimize your sales processes to move more deals through the pipeline.

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Hit your revenue targets

At the end of the day, the measure of any sales process is its impact on the bottom line. Our RevOps Optimization Service is designed with your revenue goals at its core. By continuously monitoring and measuring performance against these goals, we can identify which strategies are working and where adjustments are necessary.

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"I would like to share with you my absolute pleasure in working with your team. They are extremely responsive and their output is amazing. They are very collaborative and definitely think about what they are doing to optimize results."

Nick Capman

Nick Capman, CEO
The FDA Group

Read the Case Study

Let’s work together.

We believe in making things easy. Get in touch with us however you want to express interest, ask questions, or briefly tell us about your needs. We’ll follow up within one business day to schedule a conversation.

Find us

2921 Landmark Pl #215-317
Madison, Wisconsin 53713

500 N 3rd Street, Ste 208-5
Wausau, Wisconsin 54403

Call us

Main: (608) 709-2185
Wausau: (715) 203-0137

Email us

hello@madisonmarketing.com