Wausau Lead Generation Services

Refine your approach to generate online leads more likely to turn into valuable customers

Effectively generating qualified leads and nurturing them to a sale takes a strategy that gives prospects the information they need to move themselves forward in the buying process. Using data-driven and customer-centric approaches, we help businesses in Wausau, WI, and beyond create, implement, and refine their lead generation program to measurably improve ROI.

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What makes a successful B2B lead gen strategy

Your website is the foundation of your B2B lead generation strategy. We review your site with your ideal customers' buying process in mind, uncovering opportunities to improve conversion rates and increase the flow of leads.

This helps ensure you have everything necessary to attract more qualified traffic, convert them into leads, and nurture them into customers that drive revenue. Our small, dedicated team offers quality work and consistent support that helps companies realize the potential of their digital marketing.

Content

High-quality content like articles, videos, guides, white papers, case studies, and webinars are key in attracting, converting, and engaging potential customers. By strategically employing both open-access and gated content, we draw in qualified prospects and turn them into leads.

Calls-to-action

CTAs are crucial tools for converting visitors into leads. We account for the entire buying process and align every page and resource with it, ensuring visitors are consistently served relevant content and enticing next actions.

Landing pages

A successful landing page connects with potential clients through messaging that speaks to their experiences and needs. We merge best practices for design, user experience, and copywriting to fine-tune each landing page for the highest conversion rate.

Segmentation

Our strategy for data collection goes beyond obtaining names and email addresses. We strive to collect all the information available to clearly paint a picture of your leads and their position in the buyer's journey, helping us to better tailor our marketing efforts.

Email marketing

Guide your leads through the funnel at the optimal moment using the appropriate information. We automate interactions with leads at various stages of their decision-making process, steering them into your sales pipeline by blending personalized emails with event-triggered workflows.

Advertising

If you need leads quickly, it might be a good idea to supplement your long-term inbound marketing with paid search and social campaigns. We create, manage, and refine your campaigns across all platforms to help ensure profitability.

Our approach to lead generation in Wausau

Our inbound marketing service's primary aim is qualified lead generation. Some leads are prepared to make a purchase in a matter of days or weeks, while others must be nurtured through the funnel first. With an effective marketing strategy in place, both types are worth pursuing.

Companies partner with us to enrich their sales pipeline with valuable leads to nurture and convert. We achieve this by developing high-quality content tailored to inform and build trust at each phase of the buying journey so potential customers gain a better understanding of their problems, potential solutions, and what you have to offer as a vendor before talking to sales.

“I would like to share with you my absolute pleasure in working with your team. They are extremely responsive and their output is amazing. They are very collaborative and definitely think about what they are doing to optimize results.”

Nick Capman, CEO
The FDA Group

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A few of the ways we can engage

Inbound retainer

Ideal for businesses without internal marketing departments seeking to collaborate with an agency. As your external marketing team, we'll explore your industry, assess competitors, and identify opportunities to reach your goals, providing both strategic and practical assistance.

Inbound support

Ideal for businesses with their own marketing teams and a clear strategic direction that lack the resources for steady implementation. We'll augment your in-house resources, providing hands-on tactical support.

Inbound training

Ideal for businesses looking to do inbound marketing themselves but need some guidance on getting started. We'll share ideas, work together, and create and implement a plan. Once you're ready, you can take over, or we can adjust to a more fitting long-term partnership.

Let’s work together.

We believe in making things easy. Get in touch with us however you want to express interest, ask questions, or briefly tell us about your needs. We’ll follow up within one business day to schedule a conversation.

Find us

2921 Landmark Pl #215-317
Madison, Wisconsin 53713

500 N 3rd Street, Ste 208-5
Wausau, Wisconsin 54403

Call us

Main: (608) 709-2185
Wausau: (715) 203-0137

Email us

hello@madisonmarketing.com