Executing the strategy: maintenance
Today, Stangl Law's content attracts and converts so many leads across such a wide variety of relevant search queries that the strategy has shifted from content production to content maintenance.
Rather than producing more and more new content, we closely monitor the top-spot positions we've achieved over the years and react when we notice a downward trend. Preventing those downward trends means proactively reviewing and refreshing content as necessary.
In the near future, another website refresh will serve to maintain the site's performance.
Results at a glance
- 7264 new leads generated between March 2015 and
February 2025 - 99% increase in lead volume in year two relative to year one
- 243% increase in lead volume in year three relative to year one
- 401% increase in lead volume in year seven relative to year one
- 536% increase in lead volume in year eight relative to year one
- 534% increase in lead volume in year nine relative to year one
- 549% increase in lead volume in year ten relative to year one
- $4,700 monthly traffic value (the equivalent advertising cost of monthly traffic from all keywords)
Interested in generating more qualified leads for your law firm? Let's talk.