Wausau Inbound Marketing

Fill your pipeline with more qualified B2B leads with a customer-centric, inbound approach

In complex industries today, securing deals often requires not only understanding your prospects' needs, but anticipating them.

This is where “inbound marketing” comes in: an approach that focuses on creating and capturing interest in your offering by demonstrating why it's the ideal solution for your prospects' issues.

Inbound marketing revolutionizes business growth strategies by attracting the right audience, converting visitors into leads, and then nurturing these leads into sales opportunities and revenue-generating customers.

Inbound marketing blends channels and content types, such as social media, blogs, email campaigns, videos, and landing pages. It also encourages a more tactical application of traditional advertising methods to avoid wasteful spend and maximize results.

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Inbound marketing 101

Inbound is an approach to marketing that acknowledges a fundamental shift in how B2Bs buy today.

Today’s buying committees research solutions online before speaking to a salesperson, and they expect product, service, and vendor information to be easily accessible. Companies use the inbound approach to supply potential buyers with the resources they need to feel confident in making a purchase.

This simultaneously streamlines and scales the buying process, because buyers are able to progress through the sales funnel without actively engaging with sales every step of the way. This gives them space to make contact with your company when they are ready (and perhaps closer to buying).

Another key difference between inbound and traditional marketing is that inbound attracts prospective buyers by providing value (helpful resources) rather than competing for attention using interruptive methods that may turn off prospective clients.

By clearly communicating the value of your solutions and creating and promoting content aligned with your customers’ needs and interests, inbound marketing generates qualified traffic you can convert, close, and delight over time in a way that’s sustainable. Unlike traditional methods that stop delivering the moment you stop investing, good inbound marketing pays dividends for years to come.

Inbound marketing services in Wausau

Demand generation Lead generation Lead nurturing Reporting and analysis

Demand generation

Blogs SEO Social Long-form content Social ads Search ads

Lead generation

Guides White papers Webinars/Demos Landing pages Social ads Search ads

Lead nurturing

Email Marketing automation CRM Consideration content Social ads Retargeting

Reporting and analysis

Sales enablement Sales handoffs Goal tracking Custom reporting Notifications System integration

Why Madison Marketing Group?

Attract the right prospects

Sales teams should focus their efforts on genuine prospects, not on those unqualified or unready to purchase. Our marketing approach facilitates the buying journey at scale, creating demand for your solutions at every stage.

Convert more qualified leads

A "lead" should represent someone genuinely interested in engaging with your business. We specialize in delivering more of these viable leads to you.

Hit your revenue targets

Your revenue objectives drive our approach. We continuously monitor our efforts to ensure we invest more in successful tactics and less on what isn't working, aiming for maximum ROI.

“I would like to share with you my absolute pleasure in working with your team. They are extremely responsive and their output is amazing. They are very collaborative and definitely think about what they are doing to optimize results.”

Nick Capman, CEO
The FDA Group

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A few of the ways we can engage

Inbound marketing retainer

Perfect for businesses without their own marketing teams, looking for an agency partnership. We thoroughly immerse ourselves in your industry, analyze competitors, and spot opportunities to meet your goals. We'll either become your marketing team or bolster it, serving as your strategic partner.

Inbound marketing support

Ideal for businesses with in-house marketing teams and a clear strategic vision facing resource constraints that undermine their ability to execute. We seamlessly integrate with your team, providing the tactical support needed to bring your plans to life.

Inbound marketing training

Perfect for businesses eager to handle inbound marketing internally but looking for guidance on getting started. We'll supply ideas and work with you to craft and implement a strategy. Then, when you're prepared, you can take the reins, or we can transition to a more fitting, ongoing partnership.

Let’s work together.

We believe in making things easy. Get in touch with us however you want to express interest, ask questions, or briefly tell us about your needs. We’ll follow up within one business day to schedule a conversation.

Find us

2921 Landmark Pl #215-317
Madison, Wisconsin 53713

500 N 3rd Street, Ste 208-5
Wausau, Wisconsin 54403

Call us

Main: (608) 709-2185
Wausau: (715) 203-0137

Email us

hello@madisonmarketing.com