Wausau Digital Advertising

Supercharge your lead generation and inbound marketing efforts with our hands-on support in acquiring leads via paid search and paid social campaigns.

Many businesses struggle to capture leads through paid channels due to a lack of strategy and understanding of how they work.

However, when used strategically and implemented effectively, paid acquisition channels can be a valuable complement to organic channels, reaching wider audience segments. In the B2B realm, advertising on social platforms like LinkedIn is a smart choice because it enables precise targeting based on interests, company information, and job details.

Google Ads allow you to effectively reach individuals who are actively searching for your products or services and are more likely to make a purchase. By combining the power of Google Ads with other platforms, you can reach both passive and active audience members.

With years of planning, creating, managing, measuring, and optimizing campaigns under our belts, we have the expertise to help you maintain profitable results.

See Our Results

Search ads vs. social ads

Search ads are effectively prime, downtown real estate on search engine result pages. Companies pay "rent" to search engines to appear in places where high-intent leads searching for solutions are more likely to see them, i.e. at the top of search engine results pages.

In B2B, if a query signals a potential client is ready to buy soon (or now), it’s usually worth it to advertise. We identify these valuable words and phrases and create tailored landing pages to receive leads after they click on your ad—all while monitoring what is an isn't working to maximize your investment.

Social ads place compelling content, impactful messages, enticing offers, and valuable information directly in front of individuals who may require solutions, even if they are not actively searching for them.

Social ads help expand your inbound marketing program by tapping into a large portion of your target market, reaching a wider audience.

Search ads

Google Ads (PPC)

By managing Google's ad platform for a range of clients and ad types over the years, we've gathered insights into strategies that work. We start with clients' goals and help them optimize the performance of their campaigns to achieve them.

Social ads

LinkedIn advertising

We specialize in expanding your reach on LinkedIn by creating personalized audiences that interact with your content throughout the sales cycle. Our multivariate campaigns and monitoring help ensure compelling messaging and content, allowing you to easily scale your success.

Our approach to digital advertising in Wausau

Madison Marketing Group is dedicated to providing continuous, strategy-first support for your paid traffic campaigns in Central Wisonsin. We have the expertise to recommend the most suitable platforms, build your paid channels from scratch, improve existing campaigns, craft captivating messaging, and provide actionable reporting and recommendations.

“I would like to share with you my absolute pleasure in working with your team. They are extremely responsive and their output is amazing. They are very collaborative and definitely think about what they are doing to optimize results.”

Nick Capman, CEO
The FDA Group

Read the Case Study

Let’s work together.

We believe in making things easy. Get in touch with us however you want to express interest, ask questions, or briefly tell us about your needs. We’ll follow up within one business day to schedule a conversation.

Find us

2921 Landmark Pl #215-317
Madison, Wisconsin 53713

500 N 3rd Street, Ste 208-5
Wausau, Wisconsin 54403

Call us

Main: (608) 709-2185
Wausau: (715) 203-0137

Email us

hello@madisonmarketing.com